Brand. Creative. Courage. Culture.

I'm a Brand & Creative Strategist working with driven companies and their internal teams to uncover, build, and amplify their truest self.

Reimagining the sustainability platform of a global footwear giant.

A brand retreat designed to inspire and galvanize an entire company — from CEO to the newest hire.

Pursuit for Better
The Mat Fraser Story

Producing a globally-curated, socially-fueled photo exhibit.

A creative & strategy retreat for a new leadership team along the coast of Maine.

Building a global outdoor brand through design & content.

Launching a principled streetwear brand with a giveback strategy.

Inspiring tomorrow’s customer by taking to the wild.

When you only got 4 hours and a NYC loft to create a campaign.