Client | Beam CBD
Role | Content & Campaign Producer | Director | Editor

The Pursuit for Better.

Beam is the leading 100% THC-Free CBD brand rooted in the sport segment. With its two founders coming from professional sports backgrounds, they realized the market was right for a THC-Free product designed specifically for athletes who cannot use most CBD products because of trace amounts of banned THC in the mix.

Looking to further cement their position in sports, I was commissioned to produce a campaign around Mat Fraser, their newly signed athlete and (at the time) 4-time World CrossFit Games Champion.

During the planning phase of the project, I learned that Mat was sober and had a truly inspiring story around his path to sobriety. This story was untold to his millions of fans across the globe.

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With Mat’s permission — the filming commenced at his home in Tennessee leading up to Week 5 of the CrossFit Open. What came out was a profound story of a top-tier athlete sharing a very personal story for the first time publicly to his millions of fans around the world. A film created to not just tell his story — but inspire others to consider theirs.

Pursuit For Better, The Mat Fraser Story was released in the Fall of 2019 and quickly spread among the CrosssFit community and social media along with major titles picking up the story including Mens Health, Maxim, CNN and CrossFit.com.