An apparel brand built from artists & ethos.

Crony X was born in San Francisco with the idea of being unapologetically honest and driven by both sustainability and giving back. The brand features premium, sustainably-crafted apparel with seasonal capsule collections designed by artists and tied to a non-profit giveback of their choosing.

Again, while at ACV, I led the development of the brand formation along with its Founder and Designer. We started with the DNA to truly uncover what this brand stood for — and what it didn’t. When then executed a nimble digital and social launch that springboarded the brand which continues to do good things for themseleves…and others.