A national campout tour incubating tomorrow’s customer in the wild.

Recognizing today’s millennials “just want to have fun in the outdoors” and may not want to scale Everest — iconic outdoor brand The North Face was looking to get tomorrow’s customers into the wild, but at their pace and with their interests in mind.

Handling everything from creative direction, to tour assets, social and digital promotion, content creation, all logistics from staffing, brand athletes, routing, music and food — to keeping everyone safe with over 150 campers in the wilderness each tour stop — the 3-month tour was a daunting undertaking, but, was an amazing project and a powerful experience for all that attended.

The program continues around the globe each year as a flagship culture event series for tomorrow’s growing customer base.

Welcome to B A S E C A M P.