“Making our city streets greener, our communities brighter and our boots better.”

As part of publicly-traded fashion juggernaut Vanity Fair Corp (VFC) — Timberland remains one of its flagship brands rooted in innovation, rugged urban style and all with an ethos of genuine sustainability and a responsible world view. 

Timberland sought to profoundly evolve their Corporate Social Responsibility program to a more vibrant, powerful and disruptive platform.

With a holistic approach, we considered every element — from voice to tone, color to visual language, product to street-level activations — the new Nature Needs Heroes platform rolled out early 2020 with a modern, diverse and urgent stance and a year of powerful consumer activations.